Blockchain App Store | Google Play and the Apple App Store are the most used mobile marketplaces in the world. This duopoly allows them to reduce the prices of all apps and in-app articles by 30%. Is that justified? Would a Blockchain App Store promote transparency?
Blockchain App Store and Market Transparency
In 2017, all App Stores recorded record sales and downloads. Downloads on both iOS and Android platforms increased year-on-year by 15 percent to nearly 50 billion worldwide. Total sales rose to 15 billion US dollars.
AppCoin wants to change this by using blockchain technology and changing the traditional app economy. The market and the battle for the best app on the App Store is now worth almost $77 billion and could even double by 2020.
What problems does a Blockchain App Store solve?
The App Stores are very inefficient due to many intermediaries between users and developers. These centralized platforms offer sales, investigation, and financial transactions, but have frustratingly opaque policies. The operators of the App Stores are also responsible for maintaining the apps and games in the store, but also enforce their own security measures and guarantee the integrity of every transaction made. Just like many other centralized systems, this model is flawed. Malware-infested downloads, inaccessible in-app purchases in low-end markets, data leaks and privacy concerns are some of the reasons why the user experience on mobile marketplaces is increasingly filled with risks and inconveniences.
In short, there are three important features of App Stores: advertising, in-app purchases and app approval/verification. Aptoide wants to move these three functions into the block chain and revolutionize the app industry with its App Store protocol AppCoins. AppCoins will act as a medium of exchange between end users and developers and improve user experience and market efficiency through unchanging smart contracts.
How are these problems solved?
To make advertising more transparent and affordable, AppCoins will eliminate all middlemen. A new user tracking method eliminates the need for CPI campaigns (cost per installation). They call it CPAt (Cost Per Attention). With this new model, a developer can directly reward a user. The user must spend at least two minutes in the app. The user receives AppCoins, which are stored in his wallets. The user can then use these appcoins for in-app purchases.
The blockchain will also help the AppCoins team reach the two billion smartphone users who do not have the necessary payment methods for in-app purchases. With their new model, users are rewarded (via CPAt campaign) with AppCoins, which they can spend in their favorite game.
Furthermore, the use of Blockchain App verifications by a developer reputation system makes them more universal and transparent. Your reputation is confirmed by means of a transaction in an auditable public register. A dispute resolution system is created so that the owners of AppCoins can create rankings for developers and the apps they publish.
The Aptoide Android App Store was already developed in 2009 as a flexible and open alternative to the Google Play Store. Today, it has over 200 million users worldwide who have downloaded more than four billion apps and games.
Conclusion to the Blockchain App Store
AppCoins is supported by Aptoide, one of the world’s most popular app stores. It is highly likely that by eliminating intermediaries, developers will be able to achieve higher returns on investment, increase the monetization potential of their product and communicate directly with their customers.